Marketing pay held firm in 2025, with the biggest premiums going to data-literate, performance and AI-savvy marketers. Use these benchmarks to set expectations and make competitive offers.
The headline
Generalists are plentiful; specialists are not. Performance marketing, marketing analytics and lifecycle/CRM skills command the strongest premiums, and hybrid flexibility is now expected rather than offered.
Employer tip: portfolios and measurable results matter more than titles in marketing. Hire for demonstrated impact, not just years of experience.
2026 UK salary benchmarks
Typical base salaries by role and seniority, averaged across UK regions. London and in-demand specialisms sit at the upper end.
| Role | Junior | Mid | Senior |
|---|---|---|---|
| Marketing Executive | £26k | £34k | £44k |
| Content Marketer | £28k | £38k | £50k |
| Performance / PPC Specialist | £30k | £45k | £62k |
| SEO Specialist | £28k | £42k | £58k |
| Marketing Manager | £38k | £52k | £68k |
| Head of Marketing | £55k | £75k | £100k |
Beyond base pay
- Hybrid flexibility and outcome-based working
- Training budgets for tools, certifications and conferences
- Performance bonuses tied to clear marketing metrics
- Creative autonomy and a clear path to leadership
Make it actionable
Want live, role-specific benchmarks for your team or your next move? Get in touch and we’ll tailor the data to you.